Story added: 25th August 2026

Run Norwich is delighted to announce that Desira will once again take centre stage as the event’s Official Lead Car Partner for Run Norwich 2026.

For the second year running Desira will play a crucial role in leading runners safely around the 10k course, helping to set the pace as thousands of participants take on Norwich’s biggest running event.

This year’s lead vehicle will be the impressive all-new JAECOO 8 SHS Luxury, showcasing the latest in automotive innovation, comfort and performance as it guides runners through the city streets on race day

We’re delighted to have Desira back on board, demonstrating their commitment to supporting local communities and promoting active lifestyles across Norfolk. Don’t forget to check out the lead car in the Race Village post-race!