Why align your brand with Run Norwich?

Unrivalled visibility 

2025’s race sold out in just two hours. Nearly 7,800 runners took part and were cheered on by an estimated 20,000 spectators across the city. Sponsorship offers your brand a powerful platform to connect with a highly engaged local audience — not just on race day, but throughout the six-month build-up of marketing, promotions, and community engagement leading up to the event. 

On-site brand activations

Put your brand at the centre of the action — where people are doing something that truly matters to them. From branded banners lining the route, to interactive cheer stations powered by your team, to in-person marketing displays at our two-day expo at The Forum (est. footfall 20,000), it’s a powerful way to gain some physical brand exposure and connect with real moments. Run Norwich is a flagship event in Norfolk, and your brand should be part of it. 

Impact in your community

Funds raised through Run Norwich directly support the life-changing work of the Norwich City Community Sports Foundation, including disability sport, education and mental health programmes. 

National reach

We have seen steady growth of the race’s popularity reaching beyond the county meaning support of the race will see your brand included in an extensive pre-race, multi-channel marketing campaign nationwide. 2025 saw an online reach of over 350,000 and over 1.8million views from the race opening for sign up through to post race coverage. 

In 2025 Run Norwich welcomed:  

• Just under 7,800 runners of all ages and abilities. From 7 years old to 86 years young. From the 20% who were tackling their first ever 10k to our elite field and 60% of entrants who have ran with us before. 

• An estimated 20,000 spectators who lined the streets adding to an infectious atmosphere of unrivalled support.

• 600+ volunteers who are the secret ingredient to delivering a safe and unforgettable event. 

• Extensive media coverage across print, broadcast and online.