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Story added: 10th June 2022

Are you race ready? Race sponsors Jarrold are here to help with 15% off

Voted the best 10k in the United Kingdom by the Running Awards, we think it’s important that you make the very most of your Run Norwich experience.

An amazing 41% of runners will be taking on the course as debutants; with 17% running a 10k race for the first time ever. Whether you are running for the very first time or looking to hit a new Personal Best, as the Official Retail Sponsor, Jarrold Sport have some handy hints to help when Run Norwich returns on Sunday 17 July.

Take it away, Jarrold…

Put your best foot forward…

Neutral or overpronator? Understanding your foot type can seem overwhelming, however knowing how your feet move whilst running is important to avoid unnecessary aches and pains.

A complimentary gait analysis with Jarrold Sport will identify your running style by recording how your feet land as you run. This footage allows our experts to analyse your unique gait and find the right type of running shoe to support you.

Book your complimentary gait analysis instore or here

Clock up the miles in comfort…

At just over 6 miles, your feet and knees will be subject to lots of high impact, so it is important to wear shoes specifically designed to absorb this. Constructed for stability and to reduce the risk of injuries, as well as provide comfort and proper cushioning to your foot, our experts can guide you through our range running shoes, including leading brands ASICS, Brooks, ON and Saucony.


On Cloudflyer Women’s Running Shoes | £140 

Power on with the ultimate race playlist…

Although headphones are prohibited whilst running the race, bone conduction devices like Aftershockz can be worn. This is because they allow you to enjoy your music and remain alert to your surroundings through the toughest points of the race, like the challenging incline of Rose Lane, which can instead be powered through with a motivational playlist.

Aftershokz Trekz Air Sports Headphones | £99.95

Keep your cool…

Although the Great British Summer can be unpredictable, Run Norwich can quickly heat up. Keep your cool as you clock up the miles with lightweight, breathable clothing. And don’t forget your sun cream!


Endurance Women’s Potenza 2-in-1 Running Shorts | £17.50

Clarins Sun Care Cream UVB/UVA 50+ for Body 150ml | £22

Ronhill Sun Vizor | £15.00

Fuel up…

There are a lot of steps between you and that end-of-race snack, looking after your nutrition before and during the race is important. As a 10K is considered a shorter race, you won’t need a large carb-load the day before, but a healthy breakfast such as a bowl of porridge for slow-release energy is essential! For an extra boost, an en-route Energizer Gel can help deliver energy fast, helping you dig deep towards the finish line.

SIS Smart 1 Energizer Gel | £2.50
Ronhill Stretch Gel Arm Pocket | £12

And enjoy!

One of the greatest parts of running Run Norwich is the supportive crowd, with a dedicated team of volunteers and great musical appearances around the route to keep you motivated. Add into this some of the best Norwich landmarks, make sure you enjoy all your surroundings and see for yourself what makes Run Norwich the best 10k in the United Kingdom!

15% off for Run Norwich entrants

15% off for Run Norwich entrants

Don’t forget to bring your Race Registration instore to Jarrold Sport for 15% off your pre or post Run Norwich Essentials.

At Jarrold Sport, we are serious about sport. Part of the independent Norwich department store Jarrold, Jarrold Sport offers a zoned shopping experience with a dedicated area for running, which includes digital gait analysis to help find the best shoes for you.

Our expert team can offer advice on everything from training to nutrition, and some of the best sport and fitness brands such as Adidas, Nike, Under Armour, Asics, Brooks, On and New Balance.

Bring your race registration or number into our London Street store before or after the race, and enjoy 15% discount exclusively for the #RN22 runners.

Jarrold Sport RN22 offer T&Cs: One time use offer using race number/registration. Instore at Jarrold Sport only, on full price items. Offer ends 31 July 2022.

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