Story added: 5th September 2025

Desira Group to provide the lead car for Run Norwich 2025

The Community Sports Foundation and Run Norwich are proud to announce that the all-new Plug-in Hybrid Electric Vehicle (PHEV) JAECOO 7 SUV, provided by Desira, will take centre stage as the lead car in this year’s Run Norwich 10k. 

The 10k road race, renowned for uniting the city with its vibrant mix of elite athletes, fun runners, and enthusiastic supporters, looks to improve its sustainability efforts year on year. The inclusion of the JAECOO 7 aligns seamlessly with the event’s ongoing commitment and efforts to reduce its environmental impact.  

The JAECOO 7 combines innovative hybrid technology with bold SUV styling. Its plug-in hybrid system offers the flexibility of electric driving with the extended range of a traditional engine – making it an ideal partner for the city’s flagship running event. With its ability to run in zero-emission electric mode, the JAECOO 7 will lead the way through the streets of Norwich in style, while reflecting Run Norwich’s pledge to champion greener choices across all aspects of the race. 

Emma Fletcher-Dungay, Head of Fundraising at the Community Sports Foundation, said: 

“Every year we look for ways to make Run Norwich more sustainable, from reducing waste to embracing eco-friendly partners. Having Desira’s JAECOO 7 as our lead car is a fantastic step forward. It demonstrates how innovative hybrid technology can play a role in large-scale community events like ours.”

Stuart Stone, Managing Director at Desira Group, added: 

“We’re delighted to showcase the all-new JAECOO 7 PHEV at Run Norwich. This SUV is designed for the future – combining practicality, efficiency, low pricing and low-emission capability. Leading thousands of runners through the city is the perfect way to highlight its hybrid power and Desira’s shared commitment to sustainability.” 

Run Norwich continues to put sustainability at the forefront of its planning – from encouraging public transport use to introducing greener race materials. The presence of the JAECOO 7 available from only £29,990 further strengthens this ethos, leading the race with a visible symbol of innovation and environmental responsibility.