Run Norwich

Race sponsor to host cheer-zone on infamous ascent

Race sponsors Aston Shaw will be hosting a cheer zone and recording a live feed of runners on the infamous Rose Lane stretch of the course for this year’s event.

The 300-yard ascent, just after the half-way mark, has always divided opinion: some say it’s a minor slope, with others labelling it a ‘Mountain’.

Aston Shaw, who have an office located half-way up the slope, have once again made it their goal to rally runners up Rose Lane as their cheer zone will be returning for another outing come race-day on July 17^th.

The zone will include a live Facebook feed of runners (available after the race via Aston Shaw’s website), as well as a DJ blasting tunes to help put that extra spring in your step!

With the biggest team to date, not only is Aston Shaw sponsoring the event, but they have also have a team of 15 people taking part.

When asked about Aston Shaw’s involvement, Program Director Rachel Scarff said:

“We love that Aston Shaw, a local Accountancy firm is such an integral part of this iconic event.

“It’s a fabulous way to be introduced to new clients as well as potential new employees. With large cohorts undertaking Accountancy Apprenticeships in Norfolk it’s sometimes the first time young people learn about us and what a great way to show what we are all about.

“We wish all runners the very best of luck and hope they all have a blast, especially when they conquer the Aston Shaw Mountain!”